Blokes & Birds is an English gastro-pub that serves a contemporary twist on classic English fare. Blokes & Birds sleek yet simple interior encourages social interaction over long communal tables. Similar to the cuisine and design, Blokes & Birds brand identity is simple and deliberate. The given objective was a logo that would reflect both elements of the name (British slang for guys and gals), simply, unpretentiously and cleverly. The image playfully suggests simultaneously a gentlemen’s moustache and two birds kissing, while the typography compliments a contemporary yet cozy interior with romantic curves, geared towards maintaining a more balanced interest from blokes and birds alike.